Subway

Subway 'live fresh, eat fresh' by McCann London

March 26, 2012

Subway 'live fresh, eat fresh' by McCann London
Subway 'live fresh, eat fresh' by McCann London

McCann London has created a set of TV ads to increase public awareness of Subway's nine healthy subs, each containing less than five grams of fat.

In the 30- and 10-second ads, which will run for one month in the UK and Ireland, lighthearted vignettes show people going about their lives with energy and enthusiasm.

Credits

Creative directors
Matt Crabtree
Simon Hepton
Art director
Javier Gomez
Copywriter
Mike Oughton
Account director
Hatty Day
Agency producer
Claire Amos
Director
Jason Smith
Producer
Nicci Power
Editor
Ben Harrex at Final Cut
Post production
MPC
Chrome
Sound design
Tim Sutton at Chrome
DoP
Daniel Trapp

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