LONDON - Subway, the global sandwich franchise chain, has assigned McCann Erickson and Momentum to its £10m advertising and direct accounts.
The pitch was handled by the AAR and will see the McCann handle TV, with Momentum managing point of sale and digital marketing activity.
Subway had previously worked with Glasgow-based Frame, which developed the chain's 'Sub of the day' positioning in 2006. The incumbent participated in the pitch along with Iris and Krow.
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