A hapless sleepyhead called Bruce Trundle whose somnolence is cured by Subway's new morning opening times (7am-11am) is the star of a TV ad promoting the chain's new £2 breakfast deal.
The 30-second ad is part of a £1.7m multimedia marketing drive to promote Subway’s £2 meal deals, such as a six-inch sub and bottle of Tropicana or hot/cold drink.
Client: Manaaz Akhtar, regional marketing director, Europe, Subway
Brand: Subway
Agency: McCann London
Creative: Laurence Thomson, co-president and chief creative officer
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