At the event, three Royal Mail experts will be on hand throughout the day offering a half-hour data consultation to delegates. This will identify the accuracy of addresses, helping to reduce postage costs and improve the speed and accuracy of mail delivery as well as reduce goneaways.
Tom Wasilewski, head of publishing at Royal Mail, said: "Royal Mail has long been a supporter of the publishing sector, which is exactly why we are sponsoring this event. Our aim is to champion the wider issue of the CRM benefits of growing magazine subscriptions."
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