Stylist and Grazia go large for London Fashion Week

LONDON - The upcoming launch of London Fashion Week has provided a welcome boost for women's weekly magazines, with both Grazia and Stylist unveiling their biggest issues of the year.

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Stylist, the free women's lifestyle weekly, is celebrating London Fashion Week with three different individual covers designed by top designers Vivienne Westwood, Giles Deacon and Manolo Blahnik.

The special fashion edition of Shortlist Media-owned Stylist, out on Wednesday, is its biggest issue yet at 68 pages and printed on glossy paper throughout. The issue includes 28 ad pages, with advertisers such as Escada, Hugo Boss and Lacoste.

Stylist publisher Glenda Marchant said: "Stylist has had the most extraordinary impact since launch and it is a measure of just how far the magazine has come that it was able to attract fashion icons such Vivienne, Giles and Manolo to design its covers."

Also to coincide with Fashion Week, Grazia, Bauer Media's weekly paid-for fashion glossy, which is celebrating its fifth anniversary, is launching its biggest ever spring fashion issue this week.

Grazia's spring fashion issue charts the season’s fashion trends, news and must-buy fashion items, with advertisers including Louis Vuitton, Mulberry and Gucci. The magazine is 196 pages with 88 ad pages, 56 of which are fashion advertisers, which is 52% more advertising than the February fashion issue last year.

Both Grazia and Stylist target ABC1 females in the 20 to 40 age bracket.

Grazia, which released its first issue in February 2005, saw a slight rise year on year of 1.1% to sell 229,732 copies according to the latest ABC figures for July to December 2009.

Stylist, which launched in October last year, recorded an ABC distribution of 410,674, above Shortlist Media’s target for the title at 400,000.

David Davies, managing director of Grazia, said: "Grazia's London Fashion Week issues have become the biggest of the year editorially and commercially, increasingly delivering exclusive fashion content within an advertising environment that our clients know cuts through and connects with premium audiences faster than any other glossy on the market."


 

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