Stylist fishes for food advertisers with Nigella as guest editor

mike soutar

Sophie Maden

August 04, 2011

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Stylist fishes for food advertisers with Nigella as guest editor

Nigella Lawson will guest edit a bumper issue of Stylist magazine in December, which aims to attract new food and drink advertisers to what it hopes will be its biggest ever pre-Christmas edition.

Nigella Lawson: guest editor of December's Stylist magazine

The free weekly, published by ShortList Media, announced today that the TV cook will oversee its 7 December edition.

It will feature recipes and editorial content centred on food and entertainment.

Stylist's publisher, Glenda Marchant, said: "Following on from Stylist's bi-annual glossy fashion issues and this summer's dedicated Paris issue, our collaboration with Nigella is yet another unique publishing initiative from the Stylist brand.

"A bumper edition pre-Christmas, this is also the perfect opportunity for food and drink advertisers to try the title for the first time."

Stylist, which was launched in 2009, has an average issue circulation of 424,000 copies, up 3.3% year on year, according to ABC data.

ShortList Media chief executive and founder Mike Soutar helped vet candidates in the interview round in Sir Alan Sugar's BBC hit show 'The Apprentice' last month.

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