Created by St Lukes, with media buying and planning through MediaVest, the two ads entitled ‘Bakers' and ‘Trawlermen' will be on air nationally from next week. They follows the introduction of the ‘hard graft' theme earlier this year.
The ‘Bakers' execution features the workers' leader from the first ad addressing flour-dusted bakers who are surrounded by other tradesmen. He pays tribute to their efforts for ‘toiling in furnaces so families can have white, brown, five seed and multigrain bread'.
‘Trawlermen' also features the leader, this time addressing a line of trawler men in oilskins and applauding them for ‘scouring briny seas in order to fill people's baskets with scampi'.
Both of the ads close with an image of a pint of Strongbow and the trademark arrows and the campaign endline, ‘Bowtime. Hard Earned'.
Fiona Seath, brand manager - Strongbow at S&N UK, said: ‘The new executions combined with the new radio advertising, outdoor poster sites along with the new website and CRM campaign will ensure that the awareness of Strongbow and its rewarding hard graft message will be massively increased in the coming months.'
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