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This is the third successive year that Strongbow has renewed its sponsorship commitment to the annual television frightfest, which is set to petrify viewers during the peak-time slot of 9pm from October 29 to October 31.
James Wildman, ids executive sales director, said: "The development of our relationship with this hugely successful brand is testament to our ability to provide creative commercial opportunities.
We are delighted to be working with Strongbow again, providing them with effective brand engagement across all our media platforms."
In addition to Strongbow's sponsorship of the live event itself, the media campaign is set to include a mix of competitions, on-air and digital activity.
Richard Glover, Strongbow trade marketing manager, added: "We see LIVINGtv's Most Haunted Live at Halloween as an excellent opportunity to raise awareness of our brand, particularly in reaching the trade audience."