The UK media planning and buying agency, which won new business from Ladbrokes and Eurostar-St Pancras, contributed to an 8.6% increase in UK revenues for the group, M&C Saatchi said in its half-year results. Group revenue at the agency network was up 8% to £37.3m.
The agency has also secured new digital work from current clients, with Walker-i, its digital division, now accounting for 20% of the Walker Media business.
M&C Saatchi acquired an additional 19.5% stake in Walker Media in July for £8.8m in cash, taking its total ownership to 94.5% and giving it 1.9m additional shares.
M&C Saatchi chief executive David Kershaw said he was pleased that both the US and European businesses are moving into profit, despite a “tougher half” for the Asia and Australia region.
The group’s higher margin businesses in the UK, which include Walker Media and the newly acquired brand consultancy Clear, continue to show good growth, he added.
M&C Saatchi predicts further “significant” progress in 2008, and is currently undertaking an intensive review of its Asian and Australian operations in a bid to re-energise the business.
The agency has also secured new digital work from current clients, with Walker-i, its digital division, now accounting for 20% of the Walker Media business.
M&C Saatchi acquired an additional 19.5% stake in Walker Media in July for £8.8m in cash, taking its total ownership to 94.5% and giving it 1.9m additional shares.
M&C Saatchi chief executive David Kershaw said he was pleased that both the US and European businesses are moving into profit, despite a “tougher half” for the Asia and Australia region.
The group’s higher margin businesses in the UK, which include Walker Media and the newly acquired brand consultancy Clear, continue to show good growth, he added.
M&C Saatchi predicts further “significant” progress in 2008, and is currently undertaking an intensive review of its Asian and Australian operations in a bid to re-energise the business.
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