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Stride, the gum brand owned by Mondelez International, has released a humorous online ad. Wieden & Kennedy created the spot, in which Stride’s fictional marketing director, Donald, announces that he has hired the greatest lawyer in the world to enable him to say whatever he likes about his company’s product. Donald then proceeds to make a series of outrageous claims, such as Stride will make you better at animal husbandry. The work was created by Hollie Walker and Freddie Powell, and directed by Jeff Low through Biscuit Filmworks.
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