The full-service agency chose Brazil because it is one of the BRIC countries (Brazil, Russia, India, and China) and is growing rapidly, but not as many agencies are rushing towards it as China.
Peralta, who will lead the Strawberry Frog team in Brazil, has won recognition in the Brazilian ad market for his work with Volkswagen, Audi, Nivea, Samsung and Pepsi.
He was previously founding partner of an agency called Africa and has also been creative lead experience at Talent, DM9 and W/Brazil.
Peralta believes that an important differential of StrawberryFrog Brazil will be its operation and cooperation among the planners and creatives, as well as professionals of other disciplines.
Peralta said: "I have always dreamed of opening my own agency, and when I met the team at StrawberryFrog last year, it just clicked for me. StrawberryFrog is my kind of pirate ship."
Karin Drakenberg, co-founder of StrawberryFrog, said: "Over the last two years, we have met a lot of people in Brazil, and we fell in love with Peralta and his team. Many agencies are fighting over China. Like true Frogs, we've leapt for a different market."