StrawberryFrog has won the task to launch UPC Digital, a digital
television service owned by the broadband communications company United
Pan-Europe Communications, across Europe.
The Amsterdam-based agency beat a number of undisclosed international
agencies in a pitch for the business. Naked has also been appointed to
handle media strategy. The appointment will not immediately conflict
with Naked's ITV Digital account, as the project will begin in Austria
and the Netherlands before being rolled out across other European
markets.
BlueberryFrog, StrawberryFrog's sister guerilla marketing agency, will
handle the viral and interactive activity on the account.
UPC Digital will offer its customers a new digital platform that will
offer a wider choice of entertainment and information and increased
picture and sound quality.
Lee Clayton, the managing director of marketing, programming and
customer care at UPC, said: "Digital is a whole new world of
communication, information and entertainment products and services, and
not just limited to your television set. Customers will be able to
choose which best fits their needs."
He added: "We are excited that StrawberryFrog will assist us in creating
the UPC Digital ad campaign."
Scott Goodson, a creative partner of StrawberryFrog, added: "It's
revolutionary television. If you as a consumer like TV, you're going to
love UPC Digital."
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