Strathmore Spring Water 'double dutch' by The Leith
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Advertiser
Adrian Troy, head of marketing at AG Barr -
Agency
The Leith Agency -
Exposure
United Kingdom and Europe
Strathmore Spring Water is launching its first TV campaign following the company's £15m acquisition by Barr Soft Drinks last year.
The TV spot, which attempts to give the brand an edgy, youthful image, is part of a £1m marketing campaign for the brand in Scotland.
Strathmore, which is already the top -selling bottled water brand in the on-trade market in Scotland, is expanding its presence into the "impulse" market through the new campaign in a bid to target 18- to 34-year-old consumers.
The TV spot, which attempts to give the brand an edgy, youthful image, is part of a £1m marketing campaign for the brand in Scotland.
Strathmore, which is already the top -selling bottled water brand in the on-trade market in Scotland, is expanding its presence into the "impulse" market through the new campaign in a bid to target 18- to 34-year-old consumers.