The proposed £38bn merger between drug giants Pharmacia and Pfizer could spark a review of the advertising accounts for their major brands. These include Pfizer's Viagra, handled by McCann-Erickson, Listerine, handled by J Walter Thompson, and Pharmacia's Nicorette, held by Abbott Mead Vickers BBDO.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
