Bulmers has promoted UK consumer marketing director John Eggleton to group marketing director. The cider company has also ended its 20-year deal to market Red Stripe, the Jamaican lager. The creative account, handled by TBWA/London, will be put up for review. The restructure comes as Bulmers posted year-end results showing pre-tax profits down 26.2% on sales up 11.1%.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)