The BBC has denied that it removed the freephone number from its TV campaign for Freeview just hours after its first aired because it could not cope with the level of calls from viewers. A Freeview spokesman said that running promotions with just the URL address was a pre-planned part of the strategy. But sources claimed that the number had been removed to "make call demand more manageable". (Freeview analysis, page 15).
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
