Allinson, the wholemeal loaf from Allied Bakeries, is ditching the
cartoon character based on Dr Tom Allinson. A family of animated mice
will now promote the brand. The new TV campaign breaks on February 20
and is part of a £2m relaunch package.
Allinson, the wholemeal loaf from Allied Bakeries, is ditching the
cartoon character based on Dr Tom Allinson. A family of animated mice
will now promote the brand. The new TV campaign breaks on February 20
and is part of a £2m relaunch package.
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