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The German power-tools manufacturer Stihl has released a TV ad as part of a campaign that also comprises press, radio and digital elements.

The spot, by Publicis Conseil, is running across French TV channels and on YouTube. It shows a group of workers in the Arctic carving an ice garden using Stihl tools.

The ad was written by Fabrice Dubois, art directed by Pascale Gayraud and directed by Hervé Plumet  through Partizan Midi Minuit.