Stig appears in Top Gear website relaunch viral

Automotive

Staff

January 12, 2009

How long?

1 minute

Stig appears in Top Gear website relaunch viral - 2

LONDON - Top Gear's masked hero 'The Stig' stars in a new viral campaign for the re-launched Top Gear website, created by Work Club.

As well as cameos from the Stig, the ads also feature real Top Gear staff behind the scenes at their offices.

In one, a writer is seen nervously trying to come up with ideas for the site in front of the imposing helmeted Stig.

While another, highlighting TopGear's petrol head credentials, shows a member of the production team typing in his colleagues password "Lamborghini Murcielago LP640".

The line "Top Gear All The Time" ends each viral in a bid to emphasise that Top Gear is available anytime, rather than just on a weekly TV programme or monthly magazine.

Credits

Project
TopGear.com relaunch virals
Client
Michael Harvey (Editorial Director)
Brief
To promote the fact that Top Gear is now available 24/7 through TopGear.com
Creative agency
Work Club
Creative directors
Ben Mooge, Andy Sandoz
Copywriter
Work Club
Art director
Work Club
Planner
Patrick Griffith
Prod Co
Hungry Man, London
Director
Wayne Waterson
Editor
Alistair Jordan @ The Whitehouse
Audio post-production
Anthony Moore @ Factory Sound