Liverpool FC stalwart Steven Gerrard and Star Trek's Spock star in the global launch campaign for the Xbox One console with activity that invites fans to "enter a new generation of games and entertainment".
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The creative highlights characters and content from games, sports, movies and TV shows that are part of Xbox One proposition and was directed by Oscar nominated director Bryan Buckley.
Company: Microsoft
Brand: Xbox
Client: Robert Matthews, general manager of consumer marketing at Xbox
Agency: Crispin Porter + Bogusky
Creatives: Alex Lea, Avital Pinchevsky, Michael Raso, Matt Elhardt
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