The company, which owns lager brands such as Stella Artois and Becks, is looking at ways to redesign beer aisles and make them more attractive to consumers. It follows a change in strategy for InBev as it tries to focus on the tradition of its brands.
Morrisons and Asda are among the supermarkets taking part. The plan is to move away from the pile-it-high ethos in the beer aisle and supply more information about the products. Under the scheme, the aisles will use point of sale to promote each brand. It will also include suggestions such as which beer works best with food, while responsible drinking messages will be included.
An InBev spokesman confirmed the company was in talks with supermarkets but insisted any work was "purely a trial".
The move follows activity from InBev that looks to move away from the "binge drinking" reputation that has grown around lager, especially its flagship Stella Artois brand, which has gained the nickname "wife beater".
In October, InBev launched an ad push that focused on the heritage of Artois beers.
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