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Stella Artois is launching its first print campaign in three years as part of a £1m campaign for its premium bottled beer. It follows on from the success of the award winning 'Reassuringly Expensive' campaign in 2000. The campaign comprises a series of five ads running across male and female style press from December to February. The ads continue the 'sacrifice' theme and show a series of design classics being used to open a bottle of Stella Artois. The images include a Steinway piano, a stylish telephone, a modern art piece, a state-of-the-art speaker and tribal mask all damaged in favour of an open bottle of beer. Coppa Barbieri produced the series of pictures. Creative was by Lowe Lintas with media by Starcom Motive.