LONDON - Stella Artois will launch a Christmas TV ad campaign in December to help save one million Atlantic Rainforest trees.
Stella Artois has launched a digital ad campaign called a ‘Send a Card, Save a Tree' campaign which urges consumers to send a Christmas eCard from its homepage stellartois.com.
The cards, created by Bright Spark Digital, use 3D augmented reality and have been made in association with World Land Trust.
The campaign will also include outdoor advertising and Christmas packaging.
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