Stella Artois immersive theatre experience to run during Wimbledon

Stella Artois, the official beer of The Championships, Wimbledon, will be taking consumers back to Victorian London at its immersive theatre experience from 7 to 10 July.

Stella Artois will run the immersive theatre experience in Dalston
Stella Artois will run the immersive theatre experience in Dalston

The event will take place at MC Motors in Dalston, and will focus on the humble beginnings of both the Wimbledon and Stella Artois brands and the characters behind their legacies. 

The Time Portal will place audience members at the centre of the performance, by involving them in a cinematic adventure from a modest looking bar through to the smoggy streets of London.

Immersive theatre companies Les Enfants Terribles and Framestore will run the experience.

Consumers will return into a sophisticated bar in the present day at the end of the experience to show just how far both brands have come.

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