Stella Artois 'Dove' by Lowe Roche, Toronto
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Advertiser
Inbev -
Agency
Lowe Roche, Toronto
A television spot created by Psyop tells the story of a master craftsman who creates a magical paper cut world.
The concept draws parallels to Stella Artois' own brewing process and unique holiday heritage.
Originally brewed as a seasonal beer, Stella Artois was sold only throughout the holidays. As it became increasingly popular, the brewery began making it year round.
