Called Wonderlab: The Statoil Gallery, and due to be in unveiled in October, the gallery will include more than 50 mind-blowing miracles of science to enjoy, with the aim of inspiring the next generation to see the world differently and uncover their own world of wonder.
The museum’s previous children’s gallery, ‘Launchpad', has been one of the most popular attractions in the UK with over one million visitors each year. Ahead of the new gallery launch, agency George P Johnson (GPJ) was tasked with building on Launchpad's success and showcasing Statoil’s commitment to driving science literacy while making the overall experience fun.
Together with Statoil, GPJ employed the talents of its very own robot - ‘Wondroid’, built by Statoil’s engineers, but with several body parts 'missing'. Over the summer, GPJ asked families in the UK to help Wondroid find these missing parts by using an app. In return, Wondroid and Statoil is rewarding those families with VIP tickets to a private view during the opening week of the gallery, alongside other prizes.
Nick Riggall, head of digital strategy at GPJ, said: "Wondroid is a concept inspired by technology and born out of a key insight around an emerging tech-savvy audience. Mobile plays a key role in modern day learning, so we used geocaching tech to bring content discovery to life and extend the live experience. Our collaborative partnership with Statoil and The Science Museum has delivered an integrated tech-infused campaign".
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