State Troopers wins Twentieth Century Fox a reprimand

LONDON - A leaflet made to look like a parking ticket promoting 'Super Troopers', a movie about US state troopers who have a 'knack for screwing up', has been banned by the advertising watchdog for causing 'undue distress to recipients'.

The leaflet for 'Super Troopers' was distributed by Twentieth Century Fox Films and had a yellow background with a black and white chequered border, in a similar design to a fixed-penalty notice.

The movie follows five state troopers in Vermont, avid pranksters who are desperately trying to save their jobs and out-do the local police department by solving a crime.

The advertisement read: "Penalty notice. Broken Lizard's Super Troopers. Warning: You're summoned to appear on November 15 at a cinema near you", and advertised the opening of the film.

A complainant from Essex said that the ad, which was left on car windscreens, could unduly distress recipients because it looked like a genuine penalty notice.

The advertiser claimed that it had tried to ensure that the ad did not look like a genuine penalty notice, and that it had been left mostly on cars that were in a car park of the cinema where the film showing.

The Advertising Standards Authority agreed with the complainant and told Twentieth Century Fox not to use the approach again.

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