Start's role included strategic branding, as well as creating the core brand assets. Jet Republic will be competing for pan-Europe business and leisure travellers with its new fleet of Learjet 60 XRs. It offers people the chance to buy fractional ownership of a jet or simply to book a set number of flying hours with it.
The brand concept is focused around the idea of viewing the company and the entrepreneurs who will be flying with it as a new state.
The brand identity is the 'state flag', based on the jet wingtips. Colours include jet black and grey, and are supported with the signature regal purple-pink to allow Jet Republic to stand out against the competition.
Start has also used the same colour, texture and finish found on the new Learjet 60 XR for the company's livery, identity animation, press advertising, literature, stationery, , direct mail and membership card.
Jonathan Breeze, chief executive officer of Jet Republic, said: "Start Creative is the leading global creative company; a natural fit for our company. We were delighted when they agreed to join us in the creation of the finest private jet club in the world - Jet Republic."