The appointment follows a three- month review process led by Autoglass marketing director David Meliveo.
Starcom won the pitch for the multimillion-pound media account after going head to head with Carat, MediaCom, Walker Media and the incumbent UM.
Meliveo confirmed Starcom's appointment and cited the agency's "strategic approach and direct response" as key reasons.
The hire comes ahead of a major advertising push by the vehicle glass repair company, which has been gaining market share in the depressed economic environment since advertising on TV for the first time this year.
Autoglass has historically focused the bulk of its marketing activity on radio, and the medium was responsible for £5.6m of its £9m media spend in the 12 months to 28 February, according to figures tracked by The Nielsen Company.
The company has ambitious expansion plans, which will be fuelled by a significant increase in media activity.
"Over the next three years, we're going to be spending £60m on advertising in the UK and we expect to triple our TV spend and double our radio spend by 2012," said Meliveo.
Autoglass is the UK's leading auto glazing specialist, serving more than 1.5 million motorists every year. The company first entered popular consciousness through its sponsorship of Chelsea Football Club in the 1990s.
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