
The Publicis network scooped the award from the Festival of Media awards jury, which also named Microsoft as media owner of the year.
MediaCom India was recognised as the winner of the People’s Award, a category voted for by delegates at the Festival, for its work on the Gillette Mach3 launch.
OMD UK won the Effectiveness Award for its "do us a flavour" activity for Walkers crisps.