As the head of strategy at Starcom, Powell will have responsibility for leading the strategic development of all the agency’s clients, including Samsung UK and Burger King.
Prior to joining Havas Media, then MPG Media Contacts, as strategy director in 2011, Powell was a strategy director at Vizeum UK. She has previously worked at UM London and Mindshare.
Petruccelli will lead and develop Starcom’s 15-strong performance marketing team. Prior to joining OMD UK in 2012, Petruccelli worked at OMD Australia for six years.
Powell and Petruccelli will both report to Pippa Glucklich, the managing director of Starcom.
Glucklich said: "Welcoming two senior additions to our team is incredibly exciting, and follows the recent appointment of Isabelle Baas as digital director, bolstering our senior team talent at Starcom even further.
"We’re delighted to have Eva and Sabino on board as we continue grow the Starcom brand. Our strategy and performance teams are intrinsic to delivering the best results to our clients and creating invaluable human experiences for consumers."
Glucklich joined Starcom from Arena, where she was chief operating officer, in February.
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