The 15 pages include advertorials and editorially integrated content. The aim is to demonstrate the range of features available on the Galaxy S.
Sport's 220 hand distributors are also wearing Samsung branded t-shirts as they hand out the magazine today.
Katie McAuley, director of Starcom said: "This activity is exactly the sort of partnership between agency, client and media partner that we aim to deliver."
Kevin O'Byrne, advertising manager for Sport, said: "This allowed us to effectively integrate Samsung’s key product messages into the fabric of the magazine in a relevant and engaging manner and to a level that has not been managed by any client before."
The handset’s features are matched to specific sections of the magazine.
The "World Cup Photo diary" section shows the phone's 5-megapixel camera and Super AMOLED screen and features a photo celebration competition while the "World Cup Preview Analysis" section hosts information on apps to find the latest match statistics, betting odds and match highlights.
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