Starbucks strategy

Starbucks Coffee Company opens its first London store at 123 Kings Road today (Thursday). The company plans to have more than 80 shops throughout the UK by the end of the calendar year. Starbucks acquired Seattle Coffee Company in May 1998. Seattle Coffee Company shops will be rebranded to Starbucks over the next year.

Starbucks Coffee Company opens its first London store at 123 Kings

Road today (Thursday). The company plans to have more than 80 shops

throughout the UK by the end of the calendar year. Starbucks acquired

Seattle Coffee Company in May 1998. Seattle Coffee Company shops will be

rebranded to Starbucks over the next year.



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