Starbucks to raise its coffee prices

Starbucks is poised to charge more for its larger-sized drinks across some of its markets because of higher coffee and commodities prices.

Starbucks: set to increase prices
Starbucks: set to increase prices

Howard Schultz, Starbuck’s chairman, president and chief executive, disclosed the company’s intentions of lifting prices as it looks to protect its margins.

However, a spokesperson for Starbuck's said it would not impact the UK market.

Schultz said "Over the past six months, a highly speculative green coffee market and dramatically increased commodity costs have completely altered the economic and financial picture of many players in the coffee industry."

Starbucks, which is the world’s biggest coffee chain, said it could also raise the price of packaged coffee sold through retail outlets. Its smaller drinks, such as its espressos, will not be impacted by the price rises.

No specific details of the size of the price rises have been disclosed by Starbucks, but its proposed increases come as coffee prices reach a 10-year high.

Some of the chain's rivals have already lifted their prices.

Schultz added: "While many, if not most, coffee roasters and retailers began raising prices months ago, we have thus far chosen to absorb the price increases ourselves and not pass them on to our customers.

"But the extreme nature of the cost increases has made it untenable for us to continue to do so, and we have been forced to take the steps we announced today."

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