Starbucks near launch in ready-to-drink chilled coffee market

LONDON - Starbucks is making its first foray into the UK chilled coffee market, with the launch of two ready-to-drink ranges in May.

Starbucks: Discoveries range of chilled coffee drinks
Starbucks: Discoveries range of chilled coffee drinks

The Seattle-based coffee giant is teaming up with Arla Foods, the maker of Cravendale milk and Anchor Butter.

The two new ranges, Starbucks Discoveries chilled coffees and Starbucks Espresso & Milk drink, will hit retail outlets and Starbucks coffeehouses next month.

The coffees, already available in North America and Asia, are made from Arabica beans and use 100% Fairtrade-certified coffee beans and sugar, according to Starbucks. No pricing details have been released as yet.

Starbucks Discoveries chilled coffee will be sold in a 220ml cup, while Starbucks Doubleshot Espresso & Milk drink will be sold in a 200ml can.

Arla Foods signed a licensing agreement with Starbucks earlier this year to manufacture, distribute and market the chilled coffee drinks.

Starbucks Discoveries chilled range of coffees will be available in three varieties – Seattle Latte, Aztlan Mocha Latte (chocolate flavour) and Oandi Latte (caramel flavour).

The Espresso & Milk drink range includes two shots of Starbucks espresso.

Starbucks is aggressively launching products and this latest foray follows the much-heralded launch of Starbucks Via, its instant coffee brand.

 

 

 

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