The 60-strong commercial and marketing operation is expected to take the bulk of the cuts. Its distribution unit is also likely to be hit by job losses now that the group has moved to a giveaway model.
One option being considered is thought to be scrapping its advertising solutions and consumer marketing units, as it attempts to recoup some of the estimated £12m a year it will lose in cover price revenue.
The review of the paper's commercial operations is being headed by managing director Andy Mullins and sales director Jon O'Donnell.
The Standard is hoping to boost its revenue from advertising and its move to a free model has been broadly welcomed by media agencies.
The 182-year-old newspaper is adamant that its editorial quality will not be compromised due to it moving to a free model, as it looks to see off the competition from Assoc-iated Newspapers' London Lite.
In July 2000, the Standard's circulation stood at 443,185 including bulks. This had fallen to 225,158 in July.
Separately, the Standard has been negotiating with agencies over new rate charges prompted by its switch in distribution, which one media agency source says are more than 50% higher than before.
However, another agency source said: "Obviously, we were expecting rates to go up, but if it the Standard is expecting a like-for-like uplift, it will not get it. But I am sure there will be a compromise reached."
The London Evening Standard declined to comment.
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