The plight of homeless people this Christmas has been highlighted through 'infectious' wrapping paper that is designed to look like snowflakes.
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The festive gift-wrap recreates a number of viruses that pose a risk to people sleeping rough, including the common cold, influenza and pneumonia. All proceeds will go to St Mungo's, a charity aimed at supporting those who are homeless or at risk of homelessness.
Brand: St Mungo’s
Client: Christine Mortensen, St Mungo’s fundraising team
Agency: WCRS
Creatives: Doug Fridlund and Mikael Alcock
Account director: Olenka Lawrenson
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