The move by BAA Retail is intended to bring greater synergy to all of its advertising, sales promotion and point-of-sale activity.
The aim is to build on the current success of BAA's retail operations, which reported a 5.1 per cent increase in third-quarter income to £145 million, representing a rise of almost 1 per cent in spending per passenger to £4.41.
This performance was achieved despite the admission of ten more countries to the European Union, which reduced the potential for tax-free travel, and the effects of the weak dollar for US travellers. Retail sales account for one-third of BAA's revenue.
St Luke's pitched for the assignment against Triangle. BAA Retail's current roster shops, Delaney Lund Knox Warren & Partners and Saatchi & Saatchi, did not contest the business.
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