The COI is pushing its new family tax cut, the Children's Tax Credit, with a new pounds 4.7m ad campaign created by St Luke's. TV ads feature an over-competitive father who always tries to do the best for his son. As he packs his son off on a school trip to the zoo, complete with a huge rucksack and maps, the father starts telling other parents about the tax cut and how they should be applying for it. Television and radio work, breaks this week. This will be followed by advertisements in national and regional newspapers on February 12. Media buying is by MediaVest for television, MediaCom for press, and OMD UK for radio.
St Luke's creates new ads for The COI
The COI is pushing its new family tax cut, the Children's Tax Credit, with a new pounds 4.7m ad campaign created by St Luke's. TV ads feature an over-competitive father who always tries to do the best for his son. As he packs his son off on a school trip to the zoo, complete with a huge rucksack and maps, the father starts telling other parents about the tax cut and how they should be applying for it. Television and radio work, breaks this week. This will be followed by advertisements in national and regional newspapers on February 12. Media buying is by MediaVest for television, MediaCom for press, and OMD UK for radio.
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