Squarespace "Launch it" (in-house)

-
Advertiser
Squarespace -
Sector
Technology brands
Squarespace captures the thrill of launching a website with an out-of-this-world spot.
The ad follows a speaker brand, a farming company, a honeymaker and more as they attempt to promote their goods via Squarespace.
However, as their websites go live, the items they are promoting (inconveniently) shoot into the atmosphere before floating in space, prompting the tagline: "If you believe in something, launch it".
This spot comes alongside two supporting ads which outline how to create a "cult skate brand" and a "culinary empire".
"Launch it" was written by JC Abruzzi, art directed by Ben Hodgins and directed by Ian Pons Jewell through Reset; while the "Launch kits" were written by Clare Anderson and Niamh Grunfeld, art directed by Alex Thompson and Gina Kim, and directed by Raine Allen Miller through Somesuch.