Squarespace "Launch it" (in-house)

Squarespace captures the thrill of launching a website with an out-of-this-world spot.

The ad follows a speaker brand, a farming company, a honeymaker and more as they attempt to promote their goods via Squarespace. 

However, as their websites go live, the items they are promoting (inconveniently) shoot into the atmosphere before floating in space, prompting the tagline: "If you believe in something, launch it".

This spot comes alongside two supporting ads which outline how to create a "cult skate brand" and a "culinary empire".

"Launch it" was written by JC Abruzzi, art directed by Ben Hodgins and directed by Ian Pons Jewell through Reset; while the "Launch kits" were written by Clare Anderson and Niamh Grunfeld, art directed by Alex Thompson and Gina Kim, and directed by Raine Allen Miller through Somesuch.

Credits

Brand
CCO
Rand design director
Creative production director
Freelance producer
Art director
Freelance copywriter
Business affairs manager
Production
Executive producer
Line producer
Editor
Assistant editor
Executive producer
Producer
Executive producer
VFX producer
VFX supervisor
Shoot supervisor
Colour grading
Music, sound design and mix
鈥淟aunch Kits鈥 Brand & Product Work
In-house agency
CCO
VP/ creative
Creative production director
Creative director
Creative production manager
Creative producer
Sr art director
Staff copywriter
Art director
Copywriter
Sr. business affairs manager
Production
Executive producer
Line producer
Edit
Assistant editor
Executive producers
Colour
Colourist
Head of production
VFX
Creative director
Producer
Music, sound design & mix