The company secured the contract following a two-month tender process involving six agencies. Spring, which has headquarters in Southwold, Suffolk, as well as a satellite office in Barcelona and media partners in London and Washington DC, will start work with immediate effect.
Erika Clegg, Spring’s co-founder, said the agency will be using cutting-edge experiential and digital activities as part of the Vision 2020 tourism programme. The country plans to raise its position to one of the world’s top 20 tourism destinations, doubling tourism income and creating 470,000 new jobs.
She added: "The Moroccan Tourist Board approached us and invited us to tender directly, following our high-profile work for Visit Suffolk and for the government of Albania. We have recommended a robust creative strategy and campaign plan with ambitious targets to take Morocco up to 2018.
"Creatively, it’s a gift: this country is utterly magical, has a fabulous approach to hospitality and is very easy to get to from anywhere in Britain."
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