The multimedia operation, which has just relaunched its Daily Sport newspaper, said its cautious approach was due to the delayed relaunch coupled with the deteriorating macro-economic climate.
The group reported turnover of £14.4m during the six months to January 31, with underlying pre-tax profits increasing by 48% to £3.2m.
Advertising revenues, the group said, were down 8% year on year due to what it termed a general downturn in the adult advertising market.
Last week, Sport Media Group appointed MediaCom North to handle its media planning and buying activities.
The group reported turnover of £14.4m during the six months to January 31, with underlying pre-tax profits increasing by 48% to £3.2m.
Advertising revenues, the group said, were down 8% year on year due to what it termed a general downturn in the adult advertising market.
Last week, Sport Media Group appointed MediaCom North to handle its media planning and buying activities.
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