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Sport England's groundbreaking "This girl can" campaign returns with a new ad that broadens its scope to get more women exercising.

The 2017 work focuses on a wider age range and variety of women, as well as sharing new messages such as that it’s OK to take a break from sport. It is set to a voiceover of the late Maya Angelou reciting her poem Phenomenal Women. 

The ad was once again created by FCB Inferno and directed by Kim Gehrig through Somesuch.