Typical bravado from a Florida-based gold trader that managed to pony up enough cash to buy 30 seconds of famously expensive Super Bowl airtime earlier this year.
The Super Bowl ads with MC Hammer and Ed McMahon had some central creative conceit too - using famously impoverished celebrities who might need to cash in their valuables.
But is truly woeful - a dinosaur of direct response TV. Looks like it was made in-house, but it was in fact created by Euro RSCG.
You don't think it's Cash4Gold's idea of UK-style irony, do you?
Still, I cheered up when I saw a . Watch it. It's funny.
A view from Noelle McElhatton
Spoof Cash4Gold DRTV ad compensates for awful reality
What a missed opportunity. First the hullabaloo earlier this week about Cash4Gold promising to become 'the UK's biggest direct response advertiser'.