
Adidas served up a quick congratulatory tweet following Djokovic's thrilling five-set victory over seven-time Wimbledon champion Roger Federer in yesterday's men’s final.
The brand’s tweet featured the slogan "no stopping novak" and the #smashthesilence hashtag, which the brand has been using as part of its wider Wimbledon social campaign.
He won't be beaten, he won't be broken. , 2014 champion.
— adidas tennis (@adidastennis)
The Adidas tweet was created by the brand's in-house team.
After Djokovic’s victory yesterday, the clothing chain Uniqlo tweeted its congratulations to the Serbian tennis champion. Djokovic has been Uniqlo’s global brand ambassador since 2012.
He's done it!!! is the 2014 Wimbledon CHAMPION!! Congratulations from your UNIQLO family!
— UNIQLO UK (@UNIQLO_UK)
Seiko, the high-end watch brand, shows a photograph of Djokovic after winning the men’s singles competition yesterday, with the copy: "Congratulations Novak!"
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