Just when you thought there couldn’t be another Spice Girls
marketing spin-off, the band have licensed a range of Spice Girls dolls,
which will battle Teletubbies to be number-one Christmas toy.
Galoob, a US-based firm, has won the licence. The dolls will be
distributed in the UK by the Character Product Group, which last year
took the market by storm with its Toy Story doll, Buzz Lightyear.
The plastic replicas of the five girls are expected to be unveiled later
this autumn.
How long Spice Girls mania can last is being questioned by several firms
including BT, which had planned a marketing link with the Spicers but is
now less keen.
’The number of product associations has devalued the Spice Girls
currency.
However, we are continuing talks,’ said a BT spokesman.
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