The new group is called Mobilise Organisation and promotes the personal mobility of disabled people who use cars, vans, other personal vehicles and mobility aids. It will work with the government, commerce and other mobility organisations.
Spencer du Bois has worked to create a visual identity that it says "avoids being dated or overcomplicated". It does not use the wheelchair symbol because many users of Mobilise Organisation will not be wheelchair-bound.
John Spencer, Spencer du Bois' creative director, said: "Mobilise needs to attract new, younger members. So its visual identity needs to be distinctly different to the logos of many mobility organisations, which are dated, uninspired and overly complicated, and make inappropriate use of the wheelchair symbol. Mobilise's new logo is simple and to-the-point.
He added that the design has been specially drawn to suggest movement and mobility through the understated use of serifs. The use of the black 'o' is designed to be a subtle, tongue-in-cheek reference to a wheel.
The logo can also be accompanied by campaigning statements such as "Mobilise your life", "Mobilise equality" and "Mobilise the future". The combination of black and orange is designed to give the logo and visual identity "strength and confidence".
A launch leaflet has also been created to announce the new organisation and provide guidance on the use of the visual identity in creating memorable marketing and promotional materials.
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