Spectator unveils lifestyle and business sections

The Spectator is embarking on a new push to reach business people and City executives with the launch of business and lifestyle sections.

The publisher is supporting new sections, which will be unveiled in the 13 May issue, by a newspaper, magazine and London taxi ad campaign through Large Smith Walford.
The initiative is the first major change to the political weekly since the arrival of editor Matthew D'Ancona from The Sunday Telegraph two months ago.
Business editor Martin Vander Weyer will edit the four-page business section, which will feature investment advice, economic analysis and a diary piece, with contributions from Alistair Heath, deputy editor of The Business.
Tatler contributing editor Sarah Standing will edit the three-page lifestyle section, You've Earned It, which will be heavily travel oriented and will feature fashion, shopping, food and property.
Its aim is to help position The Spectator as a relaxing weekend read for busy City executives.
D'Ancona said he expected The Spectator would have even greater influence on political debate in the current turbulent climate.
The Spectator expects to post a 2,000-copy gain to a new record of 70,000 in the 2006 first half ABCs.
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