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Specsavers has sent a teddy bear into space for a new campaign to promote its "kids get two free pairs of glasses" offer. The campaign was created by Specsavers Creative (the company’s in-house creative department) and includes a TV ad that opens on a teddy bear and then cuts to various light-hearted scenes demonstrating all the ways children can lose their glasses. The ad ends with a shot of the bespectacled teddy in space.