Specsavers to back Fashion Fix

Specsavers is sponsoring Channel 4 prime-time show Gok's Fashion Fix, presented by celebrity stylist Gok Wan and Alexa Chung.

The deal will build on the opticians' existing association with Wan, following its sponsorship of his C4 show How To Look Good Naked.

It includes sponsorship on C4's 4OD catch-up service, a bespoke sponsor's microsite, and branding on the show's site at Channel4.com. Specsavers will produce the creative in-house.

The show, which starts tomorrow (26 June), looks at everything from designer style to high-street chic. Wan and Chung will also interview celebrities including Joan Collins, Mischa Barton and Geri Halliwell.

The sponsorship was bought by MEC Access, the specialist division of Mediaedge:cia.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content